Segmentation tools (typing tools) and other sophisticated classifications

As part of our survey programming services, we’ve engaged with clients who require single or multi-question segmentation tools which are algorithmic-generated grid questions programmed to calculate interest, engagement and segment qualification. These “typing tools,” as they are sometimes referred, are complex with calculations that add or subtract multiplicatively from an overall score depending on how respondents answer questions, typically on a 5-point scale. We’ve even included a straight-lining check in the same tool to increase the quality of responses. Do you have a challenging survey programming project coming up? Maybe it includes a max-diff, a conjoint, or some other sophisticated programming technique. We’ve got you covered! Inquire with Outsized today.